Both our Courses and Services in author technology demonstrate how crucial this area is for successful publishing and income in both fiction and nonfiction.
Successful authors today MUST understand technology at all four stages of their craft: manuscript, production, marketing and distribution.
MANUSCRIPT technology includes story and script software, formatting requirements, and assuring that scripts/manuscripts are agent, publisher, submission and digitally friendly from the get go. IOW, did you design your manuscript to be easily converted from Word to Kindle, CreateSpace, Indie, Mobile, Tablets, DRM, POD, Creative Cloud and a dozen other submission, marketing and distribution technologies? Our COURSES teach you how this is done, and our SERVICES do this for you! Our Agents and Editors will also help you understand new publisher required formats for electronic manuscript submission, even to acquisition editors let alone for production.
YES, we HAVE to have a first sentence and paragraph with heart grabbing moments, immediate identification with protagonist emotion, clear immediate stakes, and a script you can be hooked and enthralled with opening to any random page, but if the format is wrong either for submission or conversion and distribution, the manuscript won't even GET to the first paragraph evaluation step!
PRODUCTION Technology includes deep details from manuscript forward in print, print on demand, e-reader technologies and formatting, self publishing, Indie publishing, integration of Adobe Creative Cloud technologies (From Illustrator and Photoshop for images and illustrations to In Design for format, Dreamweaver for web integration, Video shorts and editing for YouTube, and many others) as well as agent and publisher requirements for integrating your narrative flow with page and chapter number breaks and formats as well as images, footnotes, formulas and other style elements for both nonfiction and hypermodern fiction links (including e-reader handling of links, xray, formulas, chapter breaks, sizing and numerous other elements, even for fiction. Nonfiction has a whole other set of style/production requirements for boxes, call outs, notes, indices, bibs and references, formulas and much more).
MARKETING technology includes writers and authors who understand the inner workings of not only traditional advertising, but also hyper modern aspects of keywords, links, YouTube story shorts, Wiki articles, Facebook referrals and backlinks, author tweets, etc. from inciting incident to key question and forward to ongoing promotion of your sequel. YOU, with help from your Agent and Editor, need to have hooks and stakes that not only your protagonist can't walk away from, but your acquisition editor can't either! This includes your back page summary, your story theme summary, your premise summary, and many other elements that separate struggling writers from successful, earning, published authors. This is equally true in nonfiction, where your title needs to be cited across numerous web backlinks, in Amazon reviews, forums, wikis, and much more.
DISTRIBUTION Technology covers the thousand traditional and new ways your script/manuscript is viewed by your audience. From traditional physical channels to numerous new digital and online channels, understanding where it goes and how it gets there is key to your financial success as a writer, regardless of whether your target is stage, screen, print, POD, e-reader or bus poster. In addition to these obvious channels, what about your global market, language translation, and both digital rights management and worldwide audience distribution? We've published titles that had marginal success in Denver and huge success in Paris and Kuwait City!
ClickHERE to register FREE, and let's get started together on that magnificent journey from idea to audience!