FEELING and CARING! Sure, readers want to learn, to enjoy, to be swept along with just the right combination of character, dialog, plot, heart pounding events and all the cookbook elements above that are a must for stories that SELL. But before any of that, they have to LOVE, to IDENTIFY with your protagonist, to FEEL and EXPERIENCE the rush of bitter defeat and crowning glory! In a word, they have to CARE. Caring is one of the few elements in a page-turner that transcends genre. How do we create characters, dialogue, scenes, subtext... that make readers CARE, including your agent and her acquisition editor?!